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StitchStride Acquires UK-Based PrintLab Studio to Scale On-Demand Customization
Strategic acquisition strengthens end-to-end digital print infrastructure, enabling real-time personalized sock design for B2C and teamwear clients.
Aug 13th,2026
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To meet surging demand for hyper-personalized performance apparel,
StitchStride acquired London-based PrintLab Studio—a pioneer in AI-assisted, small-batch digital textile printing.
The integration enables direct-to-consumer ‘Design Your Stride’ configurator (live Q3 2024) and rapid-turnaround custom teamwear—with 48-hour production cycles.
This acquisition accelerates StitchStride’s transition from product-led to platform-led growth, reinforcing its role at the intersection of mass customization and athletic functionality.
